Gemma Goldstone was an independent womenswear clothing label creating fun and fresh statement pieces using unconventional fabrics and sleek silhouettes for a bold look.
The brands aesthetic was heavily inspired by 90's pop culture with Girl Power at the heart of both the designs and marketing. The positive vibe of the brand inspired customers and supporters of the brand to be brave and not afraid to stand out from the crowd.
The collections attracted a lot of attention from the press with a shoot for Notion Magazine featuring Miley Cyrus wearing a full Gemma Goldstone look, Cheryl's music video for Crazy Stupid Love heavily featured Gemma Goldstone pieces as well as support from top stylists such as Alexis Knox.
Gemma Goldstone collections were also bought by ASOS.com as well as various independent boutiques around the UK and Europe.