Beyond Retro is a vintage clothing retailer in the UK and Sweden sourcing vintage clothing from all over the world saving them from landfill.
The Beyond Retro Label brand is their solution for the garments which can not be sold as they are due to damage, style or retail-ability. During Gemma's time spent as a designer and production coordinator within the company she was given the ownership of this project finding creative solutions for these raw materials otherwise destined for landfill.
Through cut and sew alterations, re-working the original piece and deconstruct - reconstruct methods; medium side productions of SKU's were made using these otherwise unusable materials and sold within their stores.
Collaborations with top brands such as Urban Outfitters, Converse and Made.com gave her the opportunity to design collaboratively bringing in a highly sustainable offering for their customers.